Platform Performance
The Numbers
Note: I was responsible for all organic content across all platforms from Feb 2 – Mar 24, 2026. Paid advertising was managed separately by Red Mavericks and is shown in a distinct section for context. All numbers below are calculated live from raw data exports.
Excludes paid ads managed by Red Mavericks.
Before: Dec 1 '25 – Feb 1 '26 → After: Feb 2 – Mar 24 '26.
Account launched from zero during campaign.
Before: Dec 10 '25 – Jan 9 '26 → After: Feb 2 – Mar 24 '26.
Combined Organic Cross-Platform Views
…
Facebook + Instagram + TikTok + X. All content I created.
Before vs. After
The Transformation
Data Sources
Methodology
Facebook (Organic): Exported from Meta Business Suite. Source is a content-level CSV (Feb 2 – Mar 23, 2026). Organic stats use the "Views from Organic posts" and "Reach from Organic posts" columns, which exclude paid/boosted content. Paid advertising was managed separately by Red Mavericks.
Facebook (Page-Level): Page Activity Daily Breakdown CSV (Nov 19, 2025 – Feb 17, 2026) used for before/after page-level comparisons. These totals include both organic and paid impressions.
Facebook (Follows/Visits/Clicks): Exported from Meta Business Suite dashboard CSVs for the Feb 2 – Mar 24, 2026 period.
Instagram: Meta Professional Dashboard analytics plus content-level CSV exports for @jeannie4il. Data spans Dec 1, 2025 – Mar 24, 2026; split at Feb 2, 2026 cutoff for before/after comparison.
TikTok: TikTok Creator Tools analytics export for @togetherforillinois (account launched from zero during campaign).
X (Twitter): Pulled from the X API v2 using Bearer Token authentication. "Before" = Dec 10, 2025 – Jan 9, 2026. "After" = Feb 2 – Mar 24, 2026. @jeannie4il.
All percentage changes calculated as ((after − before) / before) × 100 using Feb 2, 2026 as the cutoff. TikTok was launched from zero and is marked "NEW" since percentage increase from zero is undefined. Facebook, Instagram, and X had pre-existing activity that serves as the baseline. Organic stats are clearly distinguished from page-level totals that include paid advertising.
Raw Data Files:
Facebook:
Content (Feb–Mar) ·
Page Activity ·
Content Summary ·
Before-Period Content ·
Follows ·
Views ·
Interactions ·
Visits ·
Link Clicks
Instagram:
Posts & Reels ·
Stories
TikTok:
Overview
X (Twitter):
API Export (JSON)